Brandalism is a term that refers to the act of subverting or appropriating advertising or branding materials for artistic or political purposes. The term is a combination of the words “brand” and “vandalism” and is often used to describe acts of street art that critique consumer culture or challenge the power of corporations. Banksy’s first major exhibition “Turf War” staged in a warehouse on Kingsland Road in London’s East End in 2003, featured this term as a central part of the show. Brandalism is a creative form of social and political commentary through creative means. By subverting the language and imagery of advertising, brandalism aims to raise awareness of the ways in which consumer culture shapes our lives and to challenge the power of corporations to control our thoughts and behaviours.
Brandalism can take many forms, including the defacing of billboards or advertisements with graffiti, the creation of fake advertisements that parody or critique corporate messaging, and the re-appropriation of corporate logos or branding materials to create new meanings or messages. It’s an act common within street art as it takes back public space through creative means. Taking back power within a community instead of letting large corporate advertising pollute the visual landscape. This is very common in areas of major cities such as Stokes Croft in Bristol. Which prides itself on its alternative and creative counter culture, being the UK’s longest independent high street. Where high push back of gentrification from the community and a heavy handed approach by police resulted in riots over tescos moving into the area. With the combination of artists, activists there brandlism can be found on most billboards in the area. This has become a key part to maintain the independent culture of the area stopping the community being dictated to by advertisement.
While brandalism is sometimes viewed as a form of vandalism or illegal activity, many artists and activists see it as a legitimate form of artistic expression and political protest. The rise of brandalism has contributed to a growing recognition of the value and importance of street art as a tool for social and political change.
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